Winmap

For media buyers and creative strategists

Find out which part of your ads is actually winning.

Map every creative by angle, concept, hook, format, CTA and copy, or attach the ad and let AI tag it. Log spend and results with your team. Winmap ranks each variable by ROAS and win rate, so the next batch builds on what works.

Angles ↓
Concepts →
ConceptMorning routine
ConceptBefore / after
AngleAfternoon crash
Creative_13.00x
Tired by 2pm?Video
Creative_21.45x
I tried this for 30 daysStatic
Creative_32.90x
Tired by 2pm?Static

One matrix for every test

Angles run down the side, concepts across the top. Each cell holds the creatives testing that pair, so gaps in your testing are obvious.

Reusable variables

Every angle, concept, hook and format is saved once and picked from a dropdown, so results add up across creatives instead of hiding in spreadsheets.

Answers, not just numbers

Insights shows the current winning formula and flags variables that win consistently, judged against your own target ROAS and minimum spend.